About us

AS Jewellers is a jewellery revolution started by the artistic genius and jewellery mogul, MR. RADHEYSHYAM JI SONI.

Our story started back in 1965 our estemeed founder , MR. RADHEYSHYAM JI SONI took the commitment to craft and deliver the best of traditional jewellery that radiated the shine of pure craftmenship. AS Jewellers ranging from Gold, Silver, Polki, Diamond, Kundan and more. This embodiment of trust and pristine craftsmanship commenced by Mr. RADHEYSHYAM JI SONI has been impeccably led and generationally treasured by initially his 2 sons, MR. PARVEEN SONI, MR. SUNIL SONI, who embody the love and expertise of the craft in their genes and eventually is led by his 3 grandsons, the new entrances and the exceptional leading forces, MR. ASHISH SONI, MR. RAGHAV SONI, MR. DUSHYANT SONI, who cherish this empire with the principles solidified by Mr. R.S SONI and by bringing their new and special perspectives to intensify the essence of this generational sensation.

 

VISION

Our vision is to care for our highly-cherished customers. Our jewellery peices are handcrafted with the talent, technique and skills of our incredible artisans.

MISSION

Our mission resides on the pillars of trust and absolute customers devotion. We are the pioneer in introducing hallmark jewellery in India, given the unprecedented excellence in the fine jewellery making AS Jewellers has exportes and spread its wings across the globe.